You’ve been there, you know you have thought about this. You have contemplated whether you will invest in a quality website or not. For some, especially for the startup that are just, well, starting, having a quality website made is a big obstacle to their budget. When you are starting, being thrifty and smart about your expenses is necessary to make sure that you will not be like the other startups who just started but never lasted.
If having a quality website means you will have to spend a significant amount of money, wouldn’t that mean you’ll go bankrupt even before getting known?
Of course not. In your business, you always have to look at the pros and cons. If the pros of having a quality website outweighs the fact that you have to shell out money, then it is definitely a must.
Here are some benefit that overpowers the spending part:
It makes you visible.
Think of it this way, how many months do you think will people come to know about your business if you result to traditional means like flyers, manual ads and just word of mouth? A lot right? A quality website will get you out there, as soon as you launch your site.
It builds your brand.
You know how Coca-cola comes into your mind just by seeing something red with the same font? That is because Coca-cola’s brand has become well known that we can recognize it anywhere. A quality website will give you that.
It gives you authority.
Imagine having to give your clients a free email like firstname.lastname@example.org. Wouldn’t it give you more authority if you gave out emails like name.yourbusinessname.com? It will give the customers the impression that you are willing to spend for your business and therefore will not shortchange them.
It creates another sales tool.
Wouldn’t it be nice to have somewhere to advertise your services? Instead of just having ads that are disposable, like a targeted Facebook post. After several months, how can your customers find a certain post? They might just go with the first one they see. Having a quality website will make them click, and bookmark your site so they can return.
It keeps you connected to your customers.
Having a quality website will make it easier for your customers to find you. You can also build an email list so you can target the audience that are really interested in your business and are most likely to purchase your services.
Now that you know the benefits of having a quality website, aren’t you excited to get one? Remember, a quality website is only expensive in the beginning. You will only have to shell out a certain amount at the beginning. After that, it will be able to save you a lot of money (and make you more!) in the long run.
Think of it this way, isn’t it better to have a quality website now and have somewhere to post all your advertisements and blogs? Than having to post them everywhere and spend time scouring for them when you decide to get a website?